Discovering New Business Opportunities

Discovering New Business Opportunities has been written to show you how to identify new business ideas and sharpen your judgement about which ones are worth pursuing. The emphasis is on smaller businesses, but the principles apply equally to businesses of all sizes. You can also use the information in this book in other ways. You can use it to help you improve the commercial potential of a business opportunity. You can use it to re-evaluate a business opportunity whenever you decide to change the way you approach it. And you can use it as a framework for explaining a business opportunity to people who are in a position to help you.