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Museums today are faced with a number of challenges and are currently searching for ways to attract and retain audiences and engage with the public. In order to address these issues, researchers have called for studies to help construct a more complete understanding of the visitor experience. Few studies employ methodological approaches that provide in-depth accounts of the museum experience. Narrative methodology is one means by which researchers may access rich accounts of the multi-faceted nature of audience relationships with museums. This article reports preliminary findings from a narrative research study that aimed to explore sustained visitor/museum relationships. The narrative methodology adopted for this study provides novel insights into the nature of these relationships and extends our understanding of those museum experiences that build and strengthen relationships with visitors.

Item Type:	Refereed Article
Keywords:	audiences, customer relations, methodology, museums, public relations, visitors, museum experience
Research Division:	Education
Research Group:	Other education
Research Field:	Other education not elsewhere classified
Objective Division:	Education and Training
Objective Group:	Other education and training
Objective Field:	Other education and training not elsewhere classified
UTAS Author:	Everett, M (Ms Michele Everett)
UTAS Author:	Barrett, MS (Professor Margaret Barrett)
ID Code:	56378
Year Published:	2009
Deposited By:	Education
Deposited On:	2009-04-28
Last Modified:	2014-11-04
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