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Port marketing tools in a logistics -restructured market environment: the quest for port loyalty

Citation

Cahoon, SC and Notteboom, T, Port marketing tools in a logistics -restructured market environment: the quest for port loyalty, IAME: Proceedings of the International Association of Maritime Economists, 2-4 April 2008, Dalian, China, pp. 1-19. (2008) [Refereed Conference Paper]

Item Details

Item Type:Refereed Conference Paper
Keywords:port marketing, logistics, port loyalty, port selection
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Management (incl. Strategy and Customer Relations)
Objective Division:Transport
Objective Group:Water Transport
Objective Field:Port Infrastructure and Management
Author:Cahoon, SC (Dr Stephen Cahoon)
ID Code:55909
Year Published:2008
Deposited By:NC Ports and Shipping
Deposited On:2009-03-13
Last Modified:2014-11-05
Downloads:0

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