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Port marketing tools in a logistics -restructured market environment: the quest for port loyalty
Citation
Cahoon, SC and Notteboom, T, Port marketing tools in a logistics -restructured market environment: the quest for port loyalty, IAME: Proceedings of the International Association of Maritime Economists, 2-4 April 2008, Dalian, China, pp. 1-19. (2008) [Refereed Conference Paper]
Item Details
| Item Type: | Refereed Conference Paper |
|---|---|
| Keywords: | port marketing, logistics, port loyalty, port selection |
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing management (incl. strategy and customer relations) |
| Objective Division: | Transport |
| Objective Group: | Water transport |
| Objective Field: | Port infrastructure and management |
| UTAS Author: | Cahoon, SC (Associate Professor Stephen Cahoon) |
| ID Code: | 55909 |
| Year Published: | 2008 |
| Deposited By: | NC Ports and Shipping |
| Deposited On: | 2009-03-13 |
| Last Modified: | 2014-11-05 |
| Downloads: | 0 |
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