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Researching using telephone surveys: an effective means of increasing response rates with senior managers
Citation
Cahoon, SC, Researching using telephone surveys: an effective means of increasing response rates with senior managers, Marketing in Dynamic Environments: Contemporary Research Advances, Athens Institute for Education and Research , Cleopatra Veloutsou & Nicolas Papadopoulos (ed), Athens, pp. 393-404. ISBN 978-960-6672-30-9 (2008) [Research Book Chapter]
Item Details
| Item Type: | Research Book Chapter |
|---|---|
| Keywords: | Telephone, Surveys, Response rates, Marketing |
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing research methodology |
| Objective Division: | Expanding Knowledge |
| Objective Group: | Expanding knowledge |
| Objective Field: | Expanding knowledge in commerce, management, tourism and services |
| UTAS Author: | Cahoon, SC (Associate Professor Stephen Cahoon) |
| ID Code: | 55649 |
| Year Published: | 2008 |
| Deposited By: | NC Ports and Shipping |
| Deposited On: | 2009-03-12 |
| Last Modified: | 2014-12-02 |
| Downloads: | 0 |
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