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Researching using telephone surveys: an effective means of increasing response rates with senior managers

Citation

Cahoon, SC, Researching using telephone surveys: an effective means of increasing response rates with senior managers, Marketing in Dynamic Environments: Contemporary Research Advances, Athens Institute for Education and Research , Cleopatra Veloutsou & Nicolas Papadopoulos (ed), Athens, pp. 393-404. ISBN 978-960-6672-30-9 (2008) [Research Book Chapter]

Item Details

Item Type:Research Book Chapter
Keywords:Telephone, Surveys, Response rates, Marketing
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Research Methodology
Objective Division:Expanding Knowledge
Objective Group:Expanding Knowledge
Objective Field:Expanding Knowledge in Commerce, Management, Tourism and Services
Author:Cahoon, SC (Dr Stephen Cahoon)
ID Code:55649
Year Published:2008
Deposited By:NC Ports and Shipping
Deposited On:2009-03-12
Last Modified:2014-12-02
Downloads:0

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