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Age, identity and materialism: A generational comparison


Grimmer, MR and Webber, CJ, Age, identity and materialism: A generational comparison, Proceedings of the 2008 ANZMAC Conference, 1-3 December 2008, Sydney, pp. 1-8. ISBN 186308 144 5 (2008) [Refereed Conference Paper]

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Copyright 2008 The Australian & New Zealand Marketing Academy

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Item Details

Item Type:Refereed Conference Paper
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Consumer-oriented product or service development
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Marketing
UTAS Author:Grimmer, MR (Professor Martin Grimmer)
UTAS Author:Webber, CJ (Ms Charlie Webber)
ID Code:53574
Year Published:2008
Deposited By:Management
Deposited On:2008-12-12
Last Modified:2014-12-02

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