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Age, identity and materialism: A generational comparison
Citation
Grimmer, MR and Webber, CJ, Age, identity and materialism: A generational comparison, Proceedings of the 2008 ANZMAC Conference, 1-3 December 2008, Sydney, pp. 1-8. ISBN 186308 144 5 (2008) [Refereed Conference Paper]
Copyright Statement
Copyright 2008 The Australian & New Zealand Marketing Academy
Official URL: http://pandora.nla.gov.au/pan/25410/20101006-0008/...
Item Details
| Item Type: | Refereed Conference Paper |
|---|---|
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Consumer-Oriented Product or Service Development |
| Objective Division: | Economic Framework |
| Objective Group: | Management and Productivity |
| Objective Field: | Marketing |
| UTAS Author: | Grimmer, MR (Professor Martin Grimmer) |
| UTAS Author: | Webber, CJ (Ms Charlie Webber) |
| ID Code: | 53574 |
| Year Published: | 2008 |
| Deposited By: | Management |
| Deposited On: | 2008-12-12 |
| Last Modified: | 2014-12-02 |
| Downloads: | 0 |
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