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Understanding the factors related to the consumers' choices of oysters in Australia: an empirical study


Kow, F and Yu, L and FitzGerald, DG and Grewal, DS, Understanding the factors related to the consumers' choices of oysters in Australia: an empirical study, Journal of Foodservice, 19, (4) pp. 245-253. ISSN 1748-0140 (2008) [Refereed Article]

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DOI: doi:10.1111/j.1748-0159.2008.00112.x


Oysters, one of the most popular shellfish, constitute an important food commodity in Australia. With the rapid growth of production, Australian oyster suppliers have realized the need for a better understanding of oyster consumption patterns to maximize economic returns. This study examines oyster consumer demographics and attitudes towards oysters, which in turn identify antecedent variables influencing consumer choice of oysters. Relevant antecedent variables such as quality, safety, labelling and preferred values were identified by factor analysis. A logistic regression analysis predicts consumer choice of oysters using those antecedent variables and the demographic factors. We recommend factors to be considered in the marketing of oysters.

Item Details

Item Type:Refereed Article
Keywords:consumer behaviour • eating out • food habits
Research Division:Agricultural, Veterinary and Food Sciences
Research Group:Fisheries sciences
Research Field:Post-harvest fisheries technologies (incl. transportation)
Objective Division:Animal Production and Animal Primary Products
Objective Group:Fisheries - aquaculture
Objective Field:Aquaculture oysters
UTAS Author:Kow, F (Dr Felicia Kow)
UTAS Author:FitzGerald, DG (Dr Des FitzGerald)
ID Code:53435
Year Published:2008
Deposited By:NC Marine Conservation and Resource Sustainability
Deposited On:2008-12-09
Last Modified:2014-12-09
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