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Conceptualising the employment value proposition: The role of the extended marketing mix

Citation

Wickham, MD and O'Donohue, W and Hanson, DJ, Conceptualising the employment value proposition: The role of the extended marketing mix, Proceedings of the 2008 ANZMAC Conference, 1-3 December 2008, Sydney, pp. 1-8. ISBN 1863081445 (2008) [Refereed Conference Paper]

Item Details

Item Type:Refereed Conference Paper
Research Division:Commerce, Management, Tourism and Services
Research Group:Human resources and industrial relations
Research Field:Human resources management
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Marketing
UTAS Author:Wickham, MD (Dr Mark Wickham)
UTAS Author:O'Donohue, W (Dr Wayne O'Donohue)
UTAS Author:Hanson, DJ (Dr Dallas Hanson)
ID Code:53387
Year Published:2008
Deposited By:Management
Deposited On:2008-12-04
Last Modified:2012-03-20
Downloads:0

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