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Investigating the role of marketing in museum management

Citation

Lehman, KF, Investigating the role of marketing in museum management, Proceedings of the 7th International Colloquium on Non-Profit, Social and Arts Marketing, September 18, 2008, London, pp. 1-6. (2008) [Conference Extract]

Item Details

Item Type:Conference Extract
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Management (incl. Strategy and Customer Relations)
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
UTAS Author:Lehman, KF (Dr Kim Lehman)
ID Code:53162
Year Published:2008
Deposited By:Management
Deposited On:2008-11-05
Last Modified:2010-06-15
Downloads:0

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