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Coopers Brewery: A family firm competing with the big boys
Citation
Byrom, JW and Lehman, KF, Coopers Brewery: A family firm competing with the big boys, Proceedings of the 2008 Academy of Marketing Conference , 7-10 July, 2008, UK, pp. 1-6. ISBN 978 1 901085 94 5 (2008) [Refereed Conference Paper]
Item Details
| Item Type: | Refereed Conference Paper |
|---|---|
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing Management (incl. Strategy and Customer Relations) |
| Objective Division: | Economic Framework |
| Objective Group: | Management and Productivity |
| Objective Field: | Marketing |
| UTAS Author: | Byrom, JW (Dr John Byrom) |
| UTAS Author: | Lehman, KF (Dr Kim Lehman) |
| ID Code: | 53161 |
| Year Published: | 2008 |
| Deposited By: | Management |
| Deposited On: | 2008-11-05 |
| Last Modified: | 2012-03-20 |
| Downloads: | 0 |
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