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Consumer perceptions of mobile phone marketing: Recent evidence from Australia
Citation
Roach, G and Byrom, JW and Lehman, KF, Consumer perceptions of mobile phone marketing: Recent evidence from Australia, Proceedings of the 2008 Academy of Marketing Conference , 7-10 July, 2008, UK, pp. 1-8. ISBN 978 1 901085 94 5 (2008) [Refereed Conference Paper]
Item Details
| Item Type: | Refereed Conference Paper |
|---|---|
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Consumer-oriented product or service development |
| Objective Division: | Economic Framework |
| Objective Group: | Management and productivity |
| Objective Field: | Marketing |
| UTAS Author: | Roach, G (Dr Gemma Lewis) |
| UTAS Author: | Byrom, JW (Dr John Byrom) |
| UTAS Author: | Lehman, KF (Dr Kim Lehman) |
| ID Code: | 53159 |
| Year Published: | 2008 |
| Deposited By: | Management |
| Deposited On: | 2008-11-05 |
| Last Modified: | 2015-03-25 |
| Downloads: | 0 |
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