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Consumer perceptions of mobile phone marketing: Recent evidence from Australia

Citation

Roach, G and Byrom, JW and Lehman, KF, Consumer perceptions of mobile phone marketing: Recent evidence from Australia, Proceedings of the 2008 Academy of Marketing Conference , 7-10 July, 2008, UK, pp. 1-8. ISBN 978 1 901085 94 5 (2008) [Refereed Conference Paper]

Item Details

Item Type:Refereed Conference Paper
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Consumer-Oriented Product or Service Development
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
UTAS Author:Roach, G (Dr Gemma Lewis)
UTAS Author:Byrom, JW (Dr John Byrom)
UTAS Author:Lehman, KF (Dr Kim Lehman)
ID Code:53159
Year Published:2008
Deposited By:Management
Deposited On:2008-11-05
Last Modified:2015-03-25
Downloads:0

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