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Harnessing the power of perception: Reducing alcohol-related harm among rural teenagers


Hughes, C and Julian, R and Richman, M and Mason, R and Long, G, Harnessing the power of perception: Reducing alcohol-related harm among rural teenagers, Youth Studies Australia, 27, (2) pp. 26-35. ISSN 1038-2569 (2008) [Refereed Article]

Copyright Statement

Copyright 2008 Youth Studies Australia


The Social Norms Analysis Projects (SNAP), conducted with rural high school students in Tasmani, demonstrates the powerful nature of the perceptions of what one's peers think and do, and is based on a model of health promotion that has been used successfully overseas. Baseline data indicate that the SNAP target groups hold inaccurate notions of fellow students' alcohol-related behaviours and attitudes. The Social Norms model is presented as a theoretically informed, evidence-based model for reducing alcohol-related harm in youthful populations by utilising the complex and often positive contributions peer groups make to adolescent health and wellbeing.

Item Details

Item Type:Refereed Article
Research Division:Health Sciences
Research Group:Public health
Research Field:Health promotion
Objective Division:Health
Objective Group:Public health (excl. specific population health)
Objective Field:Dental health
UTAS Author:Hughes, C (Dr Clarissa Hughes)
UTAS Author:Julian, R (Professor Roberta Julian)
UTAS Author:Mason, R (Mr Ron Mason)
UTAS Author:Long, G (Mrs Gillian Long)
ID Code:52397
Year Published:2008
Deposited By:UTAS Centre for Rural Health
Deposited On:2008-07-02
Last Modified:2015-02-03

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