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Risk communication and natural hazard mitigation: How trust influences its effectiveness


Paton, D, Risk communication and natural hazard mitigation: How trust influences its effectiveness, International Journal of Global Environmental Issues, 8, (1-2) pp. 2-16. ISSN 1466-6650 (2008) [Refereed Article]

DOI: doi:10.1504/IJGENVI.2008.017256


In areas prone to natural hazards, a key goal of risk management is mitigating risk by encouraging people to adopt protective measures. Despite the efforts of civic emergency management agencies, the goal of ensuring the sustained adoption of these measures has proved elusive. This paper argues that one contributing factor has been a failure to accommodate the relationship among the complexity of hazards, peoples' lack of experience of them and the need to rely on others to acquire pertinent information within the risk communication process. This paper discusses (a) how familiarity with a hazard and the availability of information about it affects the relative influence of trust on decisions to adopt protective measures and (b) how trust mediates the relationship between structural characteristics (e.g. participation and empowerment) of a community and natural hazard preparedness. The implications of the findings for risk communication are discussed. Copyright © 2008 Inderscience Enterprises Ltd.

Item Details

Item Type:Refereed Article
Research Division:Psychology
Research Group:Social and personality psychology
Research Field:Social psychology
Objective Division:Environmental Policy, Climate Change and Natural Hazards
Objective Group:Environmental policy, legislation and standards
Objective Field:Environmental education and awareness
UTAS Author:Paton, D (Professor Douglas Paton)
ID Code:51760
Year Published:2008
Deposited By:Psychology
Deposited On:2008-04-29
Last Modified:2014-12-18

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