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Consumer Behaviour: Implications for Marketing Strategy

Citation

Quester, P and Neal, C and Pettigrew, S and Grimmer, MR and Davis, T and Hawkins, D, Consumer Behaviour: Implications for Marketing Strategy, McGraw-Hill, Sydney, pp. 655. ISBN 9780074716922 (2007) [Authored Other Book]

Item Details

Item Type:Authored Other Book
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing not elsewhere classified
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
Author:Grimmer, MR (Professor Martin Grimmer)
ID Code:48913
Year Published:2007
Deposited By:Management
Deposited On:2007-08-01
Last Modified:2007-11-05
Downloads:0

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