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What's in a name?
Citation
Lehman, KF and Byrom, JW, What's in a name?, Marketing, Grant Arnott, Melbourne, 9, September (2007) [Magazine Article]
Item Details
Item Type: | Magazine Article |
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Research Division: | Commerce, Management, Tourism and Services |
Research Group: | Marketing |
Research Field: | Marketing not elsewhere classified |
Objective Division: | Economic Framework |
Objective Group: | Management and Productivity |
Objective Field: | Marketing |
Author: | Lehman, KF (Dr Kim Lehman) |
Author: | Byrom, JW (Dr John Byrom) |
ID Code: | 47319 |
Year Published: | 2007 |
Deposited By: | Management |
Deposited On: | 2007-08-01 |
Last Modified: | 2007-09-13 |
Downloads: | 0 |
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