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What's in a name?
Citation
Lehman, KF and Byrom, JW, What's in a name?, Marketing, Grant Arnott, Melbourne, 9, September (2007) [Magazine Article]
Item Details
| Item Type: | Magazine Article |
|---|---|
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing not elsewhere classified |
| Objective Division: | Economic Framework |
| Objective Group: | Management and Productivity |
| Objective Field: | Marketing |
| UTAS Author: | Lehman, KF (Dr Kim Lehman) |
| UTAS Author: | Byrom, JW (Dr John Byrom) |
| ID Code: | 47319 |
| Year Published: | 2007 |
| Deposited By: | Management |
| Deposited On: | 2007-08-01 |
| Last Modified: | 2007-09-13 |
| Downloads: | 0 |
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