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What's in a name?


Lehman, KF and Byrom, JW, What's in a name?, Marketing, Grant Arnott, Melbourne, 9, September (2007) [Magazine Article]

Item Details

Item Type:Magazine Article
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing not elsewhere classified
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Marketing
UTAS Author:Lehman, KF (Dr Kim Lehman)
UTAS Author:Byrom, JW (Dr John Byrom)
ID Code:47319
Year Published:2007
Deposited By:Management
Deposited On:2007-08-01
Last Modified:2007-09-13

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