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The Boag's centre for beer lovers: Building brand with a corporate museum

Citation

Lehman, KF and Byrom, JW, The Boag's centre for beer lovers: Building brand with a corporate museum, Musuem Marketing: Competing in the Global Marketplace, ELSEVIER, Rentschler, R. & Hede, A-M. (ed), Oxford, pp. 69-72. ISBN 978-0-7506-8065-3 (2007) [Other Book Chapter]

Item Details

Item Type:Other Book Chapter
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing not elsewhere classified
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
Author:Lehman, KF (Dr Kim Lehman)
Author:Byrom, JW (Dr John Byrom)
ID Code:47315
Year Published:2007
Deposited By:Management
Deposited On:2007-08-01
Last Modified:2010-06-15
Downloads:0

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