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Modelling purchasing decisions of seafood products : a case study of Mumbai, India
Citation
Redkar, S and Bose, S, Modelling purchasing decisions of seafood products : a case study of Mumbai, India, International Journal of Consumer Studies, 28, (1) pp. 75-82. ISSN 1470-6423 (2004) [Refereed Article]
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Copyright Statement
The definitive published version is available online at: http://interscience.wiley.com
DOI: doi:10.1111/j.1470-6431.2004.00337.x
Abstract
This study investigated the factors affecting the purchase decisions of seafood consumers in selected urban areas of Mumbai, India. The primary data were analysed using binary choice modelling techniques. It was found that taste, religion, size of household and age of family member were significant factors at a 95% confidence level. The Indian seafood industry may find this baseline study useful to encourage further consumer-based research to promote the growth of the domestic seafood market.
Item Details
| Item Type: | Refereed Article |
|---|---|
| Keywords: | Consumer preferences household seafood purchasing decision binary choice models Mumbai India |
| Research Division: | Agricultural and Veterinary Sciences |
| Research Group: | Fisheries Sciences |
| Research Field: | Aquatic Ecosystem Studies and Stock Assessment |
| Objective Division: | Animal Production and Animal Primary Products |
| Objective Group: | Fisheries - Wild Caught |
| Objective Field: | Fisheries - Wild Caught not elsewhere classified |
| Author: | Bose, S (Associate Professor Shekar Bose) |
| ID Code: | 46717 |
| Year Published: | 2004 |
| Deposited By: | Australian Maritime College |
| Deposited On: | 2007-08-29 |
| Last Modified: | 2010-06-04 |
| Downloads: | 1 View Download Statistics |
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