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Modelling purchasing decisions of seafood products : a case study of Mumbai, India


Redkar, S and Bose, S, Modelling purchasing decisions of seafood products : a case study of Mumbai, India, International Journal of Consumer Studies, 28, (1) pp. 75-82. ISSN 1470-6423 (2004) [Refereed Article]

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DOI: doi:10.1111/j.1470-6431.2004.00337.x


This study investigated the factors affecting the purchase decisions of seafood consumers in selected urban areas of Mumbai, India. The primary data were analysed using binary choice modelling techniques. It was found that taste, religion, size of household and age of family member were significant factors at a 95% confidence level. The Indian seafood industry may find this baseline study useful to encourage further consumer-based research to promote the growth of the domestic seafood market.

Item Details

Item Type:Refereed Article
Keywords:Consumer preferences • household • seafood purchasing decision • binary choice models • Mumbai • India
Research Division:Agricultural, Veterinary and Food Sciences
Research Group:Fisheries sciences
Research Field:Aquaculture and fisheries stock assessment
Objective Division:Animal Production and Animal Primary Products
Objective Group:Fisheries - wild caught
Objective Field:Fisheries - wild caught not elsewhere classified
UTAS Author:Bose, S (Associate Professor Shekar Bose)
ID Code:46717
Year Published:2004
Deposited By:Australian Maritime College
Deposited On:2007-08-29
Last Modified:2010-06-04
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