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Factors affecting households' seafood purchasing decisions in Auckland, New Zealand : an empirical analysis

Citation

Spinks, A and Bose, S, Factors affecting households' seafood purchasing decisions in Auckland, New Zealand : an empirical analysis, International Journal of Consumer Studies, 26, (1) pp. 62-70. ISSN 1470-6423 (2002) [Refereed Article]

DOI: doi:10.1046/j.1470-6431.2002.00219.x

Abstract

This paper uses the binary choice model to identify the factors that are significantly influencing the household purchase decisions of seafood products for home consumption in Auckland, New Zealand. It is found that ‘quality’ and ‘cooking easiness’ are the main product attributes that significantly influence households’ choices of seafood in Auckland. Also, the representative household has shown a strong preference for fresh and other alternative seafood products, including processed, smoked and canned, over frozen products. Retail outlets are found to be more attractive to the household purchasing seafood for home consumption. The New Zealand seafood industry may find this baseline study useful as a guide to developing future research structure on the domestic market. © 2002 Blackwell Publishing Ltd.

Item Details

Item Type:Refereed Article
Research Division:Agricultural and Veterinary Sciences
Research Group:Fisheries Sciences
Research Field:Aquatic Ecosystem Studies and Stock Assessment
Objective Division:Animal Production and Animal Primary Products
Objective Group:Fisheries - Wild Caught
Objective Field:Fisheries - Wild Caught not elsewhere classified
UTAS Author:Bose, S (Associate Professor Shekar Bose)
ID Code:46711
Year Published:2002
Deposited By:Australian Maritime College
Deposited On:2007-08-29
Last Modified:2007-08-29
Downloads:0

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