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Exploring the geographical dimension in loyalty card data


Byrom, JW and Hernandez, T and Bennison, D and Hooper, P, Exploring the geographical dimension in loyalty card data, Marketing Intelligence and Planning, 19, (3) pp. 162-170. ISSN 0263-4503 (2001) [Refereed Article]

Item Details

Item Type:Refereed Article
Research Division:Commerce, Management, Tourism and Services
Research Group:Commercial services
Research Field:Commercial services not elsewhere classified
Objective Division:Commercial Services and Tourism
Objective Group:Property, business support services and trade
Objective Field:Wholesale and retail trade
UTAS Author:Byrom, JW (Dr John Byrom)
ID Code:46443
Year Published:2001
Deposited By:Management
Deposited On:2007-08-22
Last Modified:2007-08-22

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