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Exploring the geographical dimension in loyalty card data

journal contribution
posted on 2023-05-16, 19:40 authored by Byrom, JW, Hernandez, T, Bennison, D, Hooper, P
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History

Publication title

Marketing Intelligence and Planning

Volume

19

Pagination

162-170

ISSN

0263-4503

Department/School

TSBE

Publisher

MCB University Press

Place of publication

UK

Repository Status

  • Restricted

Socio-economic Objectives

Wholesale and retail trade

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    University Of Tasmania

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    Licence

    In Copyright

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