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Cyber solutions to remote problems? Online trading in British overseas territories - A review and research agenda
journal contribution
posted on 2023-05-16, 19:40 authored by Byrom, JW, Medway, DJOnline retailing has the potential to offer remote areas a wider marketplace for their retail products and also a concomitant increase in income. Drawing on secondary Internet-based research, this paper considers the fortunes and future of online retailing in a number of the remote British Overseas Territories. It will become apparent that Internet retailing is an important strategic option for retailers in such isolated locations, but greater attention needs to be paid to issues surrounding operations and logistics, payment systems and merchandising. It is also seen how, despite its apparent 'placelessness', the Internet and associated online selling cannot escape the realities of space and distance.
History
Publication title
International Review of Retail, Distribution and Consumer ResearchVolume
14Pagination
71-82ISSN
0959-3969Department/School
TSBEPublisher
RoutledgePlace of publication
UKRights statement
The definitive published version is available online at: http://www.tandf.co.uk/journalsRepository Status
- Restricted