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Corporate visual identity in local government: The role of the logo

Citation

Byrom, JW and Lehman, KF, Corporate visual identity in local government: The role of the logo, Proceedings of the 6th International Congress on Public and Non-profit Marketing, 14-15 June 2007, Portugal, pp. 1-13. (2007) [Refereed Conference Paper]

Item Details

Item Type:Refereed Conference Paper
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing not elsewhere classified
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
Author:Byrom, JW (Dr John Byrom)
Author:Lehman, KF (Dr Kim Lehman)
ID Code:45878
Year Published:2007
Deposited By:Management
Deposited On:2007-08-01
Last Modified:2012-03-21
Downloads:0

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