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The role of the public in the development of the museum concept: An Australian marketing perspective

Citation

Lehman, KF, The role of the public in the development of the museum concept: An Australian marketing perspective, Proceedings of the 9th International Conference of Arts & Cultural Management, 8-11 July, 2007, Valencia, pp. 1-11. ISBN 978-84-96221-32-1 (2007) [Non Refereed Conference Paper]

Item Details

Item Type:Non Refereed Conference Paper
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing not elsewhere classified
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
Author:Lehman, KF (Dr Kim Lehman)
ID Code:45573
Year Published:2007
Deposited By:Management
Deposited On:2007-08-01
Last Modified:2010-06-15
Downloads:0

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