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What's in a name? New research in to car names


Lehman, KF, What's in a name? New research in to car names, UniTas News, University of Tasmania, Tasmania, 1, 307 (2007) [Internal Newsletter]

Item Details

Item Type:Internal Newsletter
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing not elsewhere classified
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Marketing
UTAS Author:Lehman, KF (Dr Kim Lehman)
ID Code:44499
Year Published:2007
Deposited By:Management
Deposited On:2007-06-06
Last Modified:2007-06-06

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