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Drivers: It's the make, not the model


Lehman, KF, Drivers: It's the make, not the model, The Business Review Weekly, Fairfax Business Media, Sydney, February 1-7, 1 (2007) [Magazine Article]

Item Details

Item Type:Magazine Article
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing not elsewhere classified
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Marketing
UTAS Author:Lehman, KF (Dr Kim Lehman)
ID Code:44247
Year Published:2007
Deposited By:Management
Deposited On:2007-05-09
Last Modified:2007-05-09

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