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The corporate museum as branding tool


Lehman, KF and Byrom, JW, The corporate museum as branding tool, Book of Abstracts from the 2nd International Colloquium on the Dynamics of Brand, Corporate Identity & Reputation in the Knowledge Economies, 7-8 September 2006, Manchester, pp. 1. ISBN 0-9549730-1-1 (2006) [Conference Extract]

Item Details

Item Type:Conference Extract
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing not elsewhere classified
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Marketing
UTAS Author:Lehman, KF (Dr Kim Lehman)
UTAS Author:Byrom, JW (Dr John Byrom)
ID Code:44190
Year Published:2006
Deposited By:Management
Deposited On:2007-05-07
Last Modified:2010-06-15

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