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The corporate museum as branding tool
Citation
Lehman, KF and Byrom, JW, The corporate museum as branding tool, Book of Abstracts from the 2nd International Colloquium on the Dynamics of Brand, Corporate Identity & Reputation in the Knowledge Economies, 7-8 September 2006, Manchester, pp. 1. ISBN 0-9549730-1-1 (2006) [Conference Extract]
Item Details
| Item Type: | Conference Extract |
|---|---|
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing not elsewhere classified |
| Objective Division: | Economic Framework |
| Objective Group: | Management and productivity |
| Objective Field: | Marketing |
| UTAS Author: | Lehman, KF (Dr Kim Lehman) |
| UTAS Author: | Byrom, JW (Dr John Byrom) |
| ID Code: | 44190 |
| Year Published: | 2006 |
| Deposited By: | Management |
| Deposited On: | 2007-05-07 |
| Last Modified: | 2010-06-15 |
| Downloads: | 0 |
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