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Car Names: A Survey of Buyer Opinions


Lehman, KF, Car Names: A Survey of Buyer Opinions, Toyota Motor Company Incorporation, 978-1-86295-383-3 (2007) [Contract Report]

Item Details

Item Type:Contract Report
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing not elsewhere classified
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Marketing
UTAS Author:Lehman, KF (Dr Kim Lehman)
ID Code:44156
Year Published:2007
Deposited By:Management
Deposited On:2007-05-07
Last Modified:2007-05-07

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