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Which constituencies should we market to? A conceptual model of publics for the not-for-profit museum

Citation

Lehman, KF, Which constituencies should we market to? A conceptual model of publics for the not-for-profit museum, Academy of World Business Conference Proceedings, 10-13 July 2006, Paris, pp. 2118-2124. ISBN 0-9752272-1-1 (2006) [Refereed Conference Paper]

Item Details

Item Type:Refereed Conference Paper
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing not elsewhere classified
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
Author:Lehman, KF (Dr Kim Lehman)
ID Code:41469
Year Published:2006
Deposited By:Management
Deposited On:2006-08-01
Last Modified:2010-06-15
Downloads:0

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