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Consumer purchase behaviour for oysters: an empirical study in some state capital cities of Australia


Liu, Y and Kow, F and Grewal, D and FitzGerald, DG, Consumer purchase behaviour for oysters: an empirical study in some state capital cities of Australia, International Journal of Consumer Studies, 30, (1) pp. 85-94. ISSN 1470-6423 (2006) [Refereed Article]

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DOI: doi:10.1111/j.1470-6431.2005.00456.x


Oysters represent an excellent source of major nutrients, especially proteins, vitamins and minerals. The consumption of oysters in Australia has not grown enough to match to their increased availability. This study is designed to provide information for the oyster industry to better attract more consumers to eat oysters. Six antecedent variables affecting the consumer choice of oysters: quality, safety, labelling, presentation, psychological aspects and preferred values for packaging and price, were identified by principal component factor analysis. A logistic regression approach predicts the consumer choice of oysters using these six factors and the demographic factors in the binary choice model. The outcome of the modelling predicts that the consumer choice of 'dine in or out' for oysters is significantly linked to age, gender, residence, labelling and preferred values, while the frequency of eating oysters annually is significantly influenced by the factors of age and preferred values. The oyster promotions such as nutritional marketing of oysters that have low cholesterol, cooking shows and special activities that target specific subsections of the consumer market are recommended in the study.

Item Details

Item Type:Refereed Article
Keywords:Consumer preferences consumer choices of oysters principal component factor analysis binary choice models some state capital cities of Australia
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing not elsewhere classified
Objective Division:Expanding Knowledge
Objective Group:Expanding knowledge
Objective Field:Expanding knowledge in psychology
UTAS Author:FitzGerald, DG (Dr Des FitzGerald)
ID Code:41162
Year Published:2006
Deposited By:Mathematics
Deposited On:2006-08-01
Last Modified:2010-06-16
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