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Organising IMC Functions in the Business-to-Business Environment: The Case of the Tasmanian Light Shipbuilding Cluster

Citation

Wickham, MD and Hall, LE, Organising IMC Functions in the Business-to-Business Environment: The Case of the Tasmanian Light Shipbuilding Cluster, ANZMAC: Broadening the Boundaries, 5-7 December 2005, Fremantle, Western Australia, pp. 189-196. ISBN 0-646-45502-8 (2005) [Refereed Conference Paper]

Item Details

Item Type:Refereed Conference Paper
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing not elsewhere classified
Objective Division:Transport
Objective Group:Water Transport
Objective Field:Water Safety
Author:Wickham, MD (Dr Mark Wickham)
Author:Hall, LE (Dr Linda French)
ID Code:36511
Year Published:2005
Deposited By:Management
Deposited On:2005-08-01
Last Modified:2012-03-20
Downloads:0

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