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The Australian retail wars: Coles Myer and Woolworths battle for brand value

Citation

Wickham, MD and Hanson, DJ, The Australian retail wars: Coles Myer and Woolworths battle for brand value, Strategic Management Competitiveness and Globalisation, Nelson Australia Pty Limited, Robyn Flemming (ed), Southbank, Victoria, pp. 26-31. ISBN 0 17 0119048 4 (2005) [Other Book Chapter]

Item Details

Item Type:Other Book Chapter
Research Division:Engineering
Research Group:Maritime Engineering
Research Field:Marine Engineering
Objective Division:Transport
Objective Group:Water Transport
Objective Field:Water Safety
Author:Wickham, MD (Dr Mark Wickham)
Author:Hanson, DJ (Dr Dallas Hanson)
ID Code:36481
Year Published:2005
Deposited By:Management
Deposited On:2005-08-01
Last Modified:2006-01-25
Downloads:0

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