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An Exploration of Market Orientation and the Role of the Marketing Function in Australian Museums

Citation

Lehman, KF, An Exploration of Market Orientation and the Role of the Marketing Function in Australian Museums, ANZMAC: Broadening the Boundaries, 5-7 December 2005, Fremantle, Western Australia, pp. 1-7. ISBN 0-646-45546-X (2005) [Refereed Conference Paper]

Item Details

Item Type:Refereed Conference Paper
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing not elsewhere classified
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
Author:Lehman, KF (Dr Kim Lehman)
ID Code:36477
Year Published:2005
Deposited By:Management
Deposited On:2005-08-01
Last Modified:2012-03-20
Downloads:0

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