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An Exploration of Market Orientation and the Role of the Marketing Function in Australian Museums
Citation
Lehman, KF, An Exploration of Market Orientation and the Role of the Marketing Function in Australian Museums, ANZMAC: Broadening the Boundaries, 5-7 December 2005, Fremantle, Western Australia, pp. 1-7. ISBN 0-646-45546-X (2005) [Refereed Conference Paper]
Item Details
| Item Type: | Refereed Conference Paper |
|---|---|
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing not elsewhere classified |
| Objective Division: | Economic Framework |
| Objective Group: | Management and productivity |
| Objective Field: | Marketing |
| UTAS Author: | Lehman, KF (Dr Kim Lehman) |
| ID Code: | 36477 |
| Year Published: | 2005 |
| Deposited By: | Management |
| Deposited On: | 2005-08-01 |
| Last Modified: | 2012-03-20 |
| Downloads: | 0 |
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