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An Exploration of Market Orientation and the Role of the Marketing Function in Australian Museums

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conference contribution
posted on 2023-05-23, 03:24 authored by Kim Lehman
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History

Publication title

ANZMAC: Broadening the Boundaries

Editors

Dr Sharon Purchase

Pagination

1-7

ISBN

0-646-45546-X

Department/School

TSBE

Publisher

University of Western Australia

Place of publication

Perth, Western Australia

Event title

ANZMAC

Event Venue

Fremantle, Western Australia

Date of Event (Start Date)

2005-12-05

Date of Event (End Date)

2005-12-07

Repository Status

  • Restricted

Socio-economic Objectives

Marketing

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    University Of Tasmania

    Categories

    Keywords

    No keyword provided

    Licence

    In Copyright

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