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Symbols and Meaning in Product Names: The Case of Australian Car Manufacturers
Citation
Lehman, KF, Symbols and Meaning in Product Names: The Case of Australian Car Manufacturers, ANZMAC 2004, 29 November - 1 December 2004, Wellington, New Zealand, pp. 1-7. (2004) [Refereed Conference Paper]
Item Details
Item Type: | Refereed Conference Paper |
---|---|
Research Division: | Commerce, Management, Tourism and Services |
Research Group: | Marketing |
Research Field: | Marketing not elsewhere classified |
Objective Division: | Economic Framework |
Objective Group: | Management and productivity |
Objective Field: | Marketing |
UTAS Author: | Lehman, KF (Dr Kim Lehman) |
ID Code: | 35673 |
Year Published: | 2004 |
Deposited By: | Management |
Deposited On: | 2005-08-01 |
Last Modified: | 2005-08-25 |
Downloads: | 0 |
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