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Symbols and Meaning in Product Names: The Case of Australian Car Manufacturers

Citation

Lehman, KF, Symbols and Meaning in Product Names: The Case of Australian Car Manufacturers, ANZMAC 2004, 29 November - 1 December 2004, Wellington, New Zealand, pp. 1-7. (2004) [Refereed Conference Paper]

Item Details

Item Type:Refereed Conference Paper
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing not elsewhere classified
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
Author:Lehman, KF (Dr Kim Lehman)
ID Code:35673
Year Published:2004
Deposited By:Management
Deposited On:2005-08-01
Last Modified:2005-08-25
Downloads:0

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