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Symbols and Meaning in Product Names: The Case of Australian Car Manufacturers
conference contribution
posted on 2023-05-23, 03:22 authored by Kim LehmanNo description available
History
Publication title
ANZMAC 2004Editors
Professor Peter ThirkellPagination
1-7ISBN
0475122143Department/School
TSBEPublisher
Victoria University of WellingtonPlace of publication
New ZealandEvent title
Conference Proceedings ANZMAC 2004 Marketing Accountabilities and ResponsibilitiesEvent Venue
Wellington, New ZealandDate of Event (Start Date)
2004-11-29Date of Event (End Date)
2004-12-01Repository Status
- Restricted