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Symbols and Meaning in Product Names: The Case of Australian Car Manufacturers
Citation
Lehman, KF, Symbols and Meaning in Product Names: The Case of Australian Car Manufacturers, ANZMAC 2004, 29 November - 1 December 2004, Wellington, New Zealand, pp. 1-7. (2004) [Refereed Conference Paper]
Item Details
| Item Type: | Refereed Conference Paper |
|---|---|
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing not elsewhere classified |
| Objective Division: | Economic Framework |
| Objective Group: | Management and Productivity |
| Objective Field: | Marketing |
| UTAS Author: | Lehman, KF (Dr Kim Lehman) |
| ID Code: | 35673 |
| Year Published: | 2004 |
| Deposited By: | Management |
| Deposited On: | 2005-08-01 |
| Last Modified: | 2005-08-25 |
| Downloads: | 0 |
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