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Specifying the Farming Styles in Viticulture
Citation
Mesiti, L and Vanclay, FM, Specifying the Farming Styles in Viticulture, Australian Journal of Experimental Agriculture, 46, (4) pp. 585-593. ISSN 0816-1089 (2006) [Refereed Article]
DOI: doi:10.1071/EA05103
Abstract
Fourteen styles of viticulture are defined: Astute Business Grower; Experimentalist Grower; Industry-Endorsed Early Adopter; Professional Scientific Manager; Experienced Manager; Labour-Efficient Grower; Low-Input Sustainable Agriculture Grower; Traditional Grower; Ethnic Grower; Conventional Grower; Retiree Grower; Hobby Grower; Sea-Change Grower; and Marginal Grower. The methodology to identify these farming styles included 6 focus groups in Mildura, Victoria, a face-to-face interview with 142 grape-growers in the Sunraysia region of Victoria, and qualitative interviewing with industry personnel and extension staff. Problems of social desirability response bias, the lack of self-identification by growers with styles, and literacy and other methodological issues meant that qualitative, participatory (emic) methods for identifying styles were not reliable. Following considerable immersion in the field, the researchers identified, on the basis of expert judgment (etic classification), the 14 farming styles in viticulture which they regard as a typology of ideal types. Benefits of the identification of farming styles in viticulture in terms of extension are discussed. © CSIRO 2006.
Item Details
Item Type: | Refereed Article |
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Research Division: | Environmental Sciences |
Research Group: | Environmental management |
Research Field: | Environmental education and extension |
Objective Division: | Environmental Management |
Objective Group: | Terrestrial systems and management |
Objective Field: | Evaluation, allocation, and impacts of land use |
UTAS Author: | Vanclay, FM (Professor Francis Vanclay) |
ID Code: | 32689 |
Year Published: | 2006 |
Web of Science® Times Cited: | 18 |
Deposited By: | Agricultural Science |
Deposited On: | 2006-08-01 |
Last Modified: | 2007-11-23 |
Downloads: | 0 |
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