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An alternative view of small firm adaptation


Jones, C, An alternative view of small firm adaptation, Journal of Small Business and Enterprise Development, 11, (3) pp. 362-370. ISSN 1462-6004 (2004) [Refereed Article]

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Copyright Statement

Copyright 2004 Emerald Group. The definitive published version is available online at:

DOI: doi:10.1108/14626000410551618


Increasingly, small firms with a history tied to a specific geographic location are having their survival threatened by new and innovative Web-based entrants. This paper considers the plight of such firms and proposes an alternative means to reflect on how they may or may not learn about such threats or opportunities. Adopting an evolutionary perspective, the construct absorptive capacity is used to highlight the deficiencies of current market orientation theory to explain the process of firm learning. The conceptual model of evolutionary potential provides a framework through which both the firm and its owners’/owner’s abilities to learn can be taken into account.

Item Details

Item Type:Refereed Article
Keywords:Learning organizations, Market orientation, Small enterprises
Research Division:Education
Research Group:Education systems
Research Field:Technical, further and workplace education
Objective Division:Economic Framework
Objective Group:Other economic framework
Objective Field:Other economic framework not elsewhere classified
UTAS Author:Jones, C (Dr Colin Jones)
ID Code:30549
Year Published:2004
Deposited By:Management
Deposited On:2004-08-01
Last Modified:2010-06-04

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