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The Role of IMC in the Business-to-Business Environment: The Case of the Tasmanian Maritime Cluster

Citation

Hall, LE and Wickham, MD, The Role of IMC in the Business-to-Business Environment: The Case of the Tasmanian Maritime Cluster, Conference Proceedings ANZMAC The Australian and New Zealand Marketing Academy 2004 Marketing Accountabilities and Responsibilities, 29 November - 1 December 2004, Wellington, New Zealand, pp. 1-7. (2004) [Refereed Conference Paper]

Item Details

Item Type:Refereed Conference Paper
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing not elsewhere classified
Objective Division:Manufacturing
Objective Group:Transport Equipment
Objective Field:Nautical Equipment (excl. Yachts)
Author:Hall, LE (Dr Linda French)
Author:Wickham, MD (Dr Mark Wickham)
ID Code:30444
Year Published:2004
Deposited By:Management
Deposited On:2004-08-01
Last Modified:2007-11-16
Downloads:0

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