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Consuming health: The market for complementary and alternative medicine


Easthope, G, Consuming health: The market for complementary and alternative medicine, Australian Journal of Primary Health, 10, (2) pp. 68-75. ISSN 1448-7527 (2004) [Refereed Article]

DOI: doi:10.1071/PY04028


A brief account of the collapse of PAN pharmaceuticals is used to identify the major interest groups in the market for complementary and alternative medicine (CAM) products-individual consumers, CAM businesses, insurance companies, doctors, and governments. These interest groups are then described. It is argued that CAM use is primarily driven by individual consumers, but the final form of the market is produced by the intersection of interest group pressures. Finally, it is suggested there may be two consumer markets for CAM products: one oriented towards symptom relief and one towards health maintenance. Therapists are foremost in symptom relief and CAM medicaments foremost in health maintenance.

Item Details

Item Type:Refereed Article
Research Division:Health Sciences
Research Group:Traditional, complementary and integrative medicine
Research Field:Traditional, complementary and integrative medicine not elsewhere classified
Objective Division:Health
Objective Group:Other health
Objective Field:Other health not elsewhere classified
UTAS Author:Easthope, G (Dr Gary Easthope)
ID Code:30384
Year Published:2004
Deposited By:Sociology and Social Work
Deposited On:2004-08-01
Last Modified:2005-03-29

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