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Corporate Reputation and Scientific Reputation: The Mysterious Case of Girard and Agassiz

Citation

Middleton, SA and Hanson, DJ, Corporate Reputation and Scientific Reputation: The Mysterious Case of Girard and Agassiz, Corporate Reputation Review, 6, (2) pp. 147-160. ISSN 1363-3589 (2003) [Refereed Article]


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Copyright Statement

Copyright 2003 HenryStewart Publications.

DOI: doi:10.1057/palgrave.crr.1540196

Abstract

This analysis investigates the link between perceived institutional stability and organizational reputation by investigating firms traded on the Warsaw Stock Exchange (WSE). Sizeable changes in the overall valuation of the WSE are indicative of changes in the perception of institutional stability. Major stock market advances result in an increased ability to predict reputation with investors. Major stock market declines result in a reduced ability to predict reputation with investors. Thus strong evidence is found that the perceived stability of the institutional environment has a significant effect on the ability of the firm to establish itself as reputable.

Item Details

Item Type:Refereed Article
Keywords:reputation, image, identity, brand, stakeholder, communications, intangibles, philanthropy, advertising, positioning, corporate branding, e-communication
Research Division:Commerce, Management, Tourism and Services
Research Group:Business and Management
Research Field:Human Resources Management
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Management
Author:Middleton, SA (Mr Stuart Middleton)
Author:Hanson, DJ (Dr Dallas Hanson)
ID Code:29140
Year Published:2003
Deposited By:Management
Deposited On:2003-08-01
Last Modified:2010-06-04
Downloads:0

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