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e-Extinction: An Illusion of Knowledge, the Presence of Ignorance, or Evolutionary Fate?
Citation
Jones, C and Hecker, R, e-Extinction: An Illusion of Knowledge, the Presence of Ignorance, or Evolutionary Fate?, Journal of Enterprising Culture, 11, (4) pp. 359-378. ISSN 0218-4958 (2003) [Refereed Article]
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Copyright Statement
Copyright © 2003 World Scientific Publishing
DOI: doi:10.1142/S0218495803000123
Abstract
At present, the rate of small firm adoption of the Internet's ubiquitous World Wide Web (the web) far exceeds the actual exploitation its commercial potential. An inability to strategically acquire, comprehend and use external knowledge is proposed as a major barrier to optimal exploitation of the Internet. This paper discusses the limitations of applying market orientation theory to explain and guide small firm exploitation of the web. Absorptive capacity is introduced as an alternative theory that when viewed from an evolutionary perspective provides potentially more insightful discussion. An inability to detect emerging business model dominant designs is suggested to be a mixture of the nature of the technology that supports the Internet and underdeveloped small firm knowledge processing capabilities. We conclude with consideration of the practical and theoretical implications that arise from the paper.
Item Details
Item Type: | Refereed Article |
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Keywords: | Small Firms, Market Orientation, Absorptive Capacity, Evolutionary Theory, and The Internet |
Research Division: | Commerce, Management, Tourism and Services |
Research Group: | Strategy, management and organisational behaviour |
Research Field: | Small business organisation and management |
Objective Division: | Economic Framework |
Objective Group: | Management and productivity |
Objective Field: | Technological and organisational innovation |
UTAS Author: | Jones, C (Dr Colin Jones) |
UTAS Author: | Hecker, R (Dr Rob Hecker) |
ID Code: | 29124 |
Year Published: | 2003 |
Deposited By: | Management |
Deposited On: | 2003-08-01 |
Last Modified: | 2010-06-04 |
Downloads: | 0 |
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