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Rhetorics of environmental routinisation in one Australian company's annual reports


Hanson, DJ and White, RD, Rhetorics of environmental routinisation in one Australian company's annual reports, Australian Journal of Social Issues, 38, (4) pp. 477-493. ISSN 0157-6321 (2003) [Refereed Article]

DOI: doi:10.1002/j.1839-4655.2003.tb01156.x


Environmentalism is increasingly routinised and institutionalised in Australia. In this paper we focus on one Australian company, Amcor, that operated in the heavily disputed industry of forestry, and examine how it presented its environmental reporting throughout the period of those processes. We use content-analysis to show that Amcor appeared to track the salience of environmentalism as a political issue, and then use rhetorics of 'good news, 'retroscription' and 'we know best' to show its rhetorical moves. As more and more Australians are exposed to the market, through private shareownership or through superannuation, such corporate rhetoric becomes increasingly important as a site for sociopolitical action and study.

Item Details

Item Type:Refereed Article
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing not elsewhere classified
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Marketing
UTAS Author:Hanson, DJ (Dr Dallas Hanson)
UTAS Author:White, RD (Dr Robert White)
ID Code:28675
Year Published:2003
Web of Science® Times Cited:3
Deposited By:Management
Deposited On:2003-08-01
Last Modified:2011-09-26

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