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An investigation into the key factors necessary for the development of iconic touring routes


Hardy, A, An investigation into the key factors necessary for the development of iconic touring routes, Journal of Vacation Marketing, 9, (4) pp. 314-330. ISSN 1356-7667 (2003) [Refereed Article]

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Copyright 2003 by SAGE Publications

DOI: doi:10.1177/135676670300900402


In recent years, the concept of developing themed touring routes or self-drive trails has been given much attention. Consequently many have been developed, particularly in Australia and the USA. Themed touring routes have been advocated as opportunities to link regional communities together, form partnerships, encourage tourism development along commonly travelled routes, provide a more satisfactory tourism experience and maximise economic benefits to local business people by encouraging longer stays and greater spending in the region. Ultimately, touring routes can develop into tourist icons, such as the Cascade Loop in Washington State and the Great Texas Coastal Birding Trail in the USA. This paper uses these two case studies to determine the key factors for the successful development of touring routes. It proposes that there are ten, including community involvement, an understanding of the drive tourist, the development of attractions, effective interpretation and signage and infrastructure.

Item Details

Item Type:Refereed Article
Keywords:drive tourism themed touring routes self-drive trails
Research Division:Commerce, Management, Tourism and Services
Research Group:Tourism
Research Field:Tourism not elsewhere classified
Objective Division:Commercial Services and Tourism
Objective Group:Tourism services
Objective Field:Tourism services not elsewhere classified
UTAS Author:Hardy, A (Associate Professor Anne Hardy)
ID Code:27124
Year Published:2003
Deposited By:Sociology and Social Work
Deposited On:2003-08-01
Last Modified:2010-06-01
Downloads:6 View Download Statistics

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