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IMC Theory and Practice: the Brand Tasmania Case

conference contribution
posted on 2023-05-23, 02:55 authored by Linda FrenchLinda French, Francis, H
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History

Publication title

IMC Theory and Practice: the Brand Tasmania Case

Editors

Robin N. Shaw, Stewart Adam and Heath McDonald

Pagination

1641-1647

ISBN

0 7300 2562 4

Department/School

TSBE

Publisher

Deakin University

Place of publication

Victoria

Event title

ANZMAC 2002 Conference Proceedings

Event Venue

Melbourne

Date of Event (Start Date)

2002-12-02

Date of Event (End Date)

2002-12-04

Repository Status

  • Restricted

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