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IMC Theory and Practice: the Brand Tasmania Case

Citation

Hall, LE and Francis, H, IMC Theory and Practice: the Brand Tasmania Case, IMC Theory and Practice: the Brand Tasmania Case, 2-4 December 2002, Melbourne, pp. 1641-1647. ISBN 0 7300 2562 4 (2002) [Refereed Conference Paper]

Item Details

Item Type:Refereed Conference Paper
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing not elsewhere classified
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
Author:Hall, LE (Dr Linda French)
Author:Francis, H (Ms Heather Francis)
ID Code:25545
Year Published:2002
Deposited By:Management
Deposited On:2002-08-01
Last Modified:2003-07-01
Downloads:0

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