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Using IMC Theory to Support the Export Marketing Activities of SME's:An Analysis of Potential Coalescence Between Perspectives of Academe and Practice

Citation

Hall, LE and Francis, H, Using IMC Theory to Support the Export Marketing Activities of SME's:An Analysis of Potential Coalescence Between Perspectives of Academe and Practice, Conference Proceedings, 21-23 September 2001, Sydney, Australia, pp. 1-12. (2001) [Refereed Conference Paper]

Item Details

Item Type:Refereed Conference Paper
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing not elsewhere classified
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
Author:Hall, LE (Dr Linda French)
Author:Francis, H (Ms Heather Francis)
ID Code:23027
Year Published:2001
Deposited By:Management
Deposited On:2001-08-01
Last Modified:2002-07-29
Downloads:0

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