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Receptivity of Singapore's SMEs to electronic commerce adoption


Kendall, JD and Tung, LL and Chua, KH and Hong, C and Ng, D and Tan, SM, Receptivity of Singapore's SMEs to electronic commerce adoption, The Journal of Strategic Information Systems, 10, (3) pp. 223-242. ISSN 0963-8687 (2001) [Refereed Article]

DOI: doi:10.1016/S0963-8687(01)00048-8


This study surveys the receptivity of Singaporean small and medium-sized enterprises (SMEs) to the adoption of electronic commerce. Utilising a portion of Rogers' model of innovation diffusion as the framework, and treating electronic commerce (EC) as a form of new innovation, we analyse factors affecting EC diffusion. A multiple regression analysis is carried out, with the five attributes of innovation highlighted by Rogers, to determine the attributes that affect the willingness to adopt. Out of the five factors affecting the adoption of electronic commerce by SMEs, only relative advantage, compatibility and trialability appear significant, with the overall regression explaining around 36% of willingness to adopt. © 2001 Elsevier Science B.V.

Item Details

Item Type:Refereed Article
Research Division:Commerce, Management, Tourism and Services
Research Group:Business systems in context
Research Field:Business systems in context not elsewhere classified
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Management and productivity not elsewhere classified
UTAS Author:Kendall, JD (Dr Jon Kendall)
ID Code:22465
Year Published:2001
Web of Science® Times Cited:97
Deposited By:Management
Deposited On:2001-08-01
Last Modified:2002-06-25

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