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Place of origin branding: Towards reconciling the requirements and purposes of destination marketing and export marketing
Citation
Francis, H and Walker, RH, Place of origin branding: Towards reconciling the requirements and purposes of destination marketing and export marketing, ANZMAC2000 Conference Proceedings, 28/11/00-1/12/00, Gold Coast, pp. 653-657. ISBN 0 86857 978 5 (2000) [Refereed Conference Paper]
Item Details
| Item Type: | Refereed Conference Paper |
|---|---|
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing not elsewhere classified |
| Objective Division: | Economic Framework |
| Objective Group: | Management and Productivity |
| Objective Field: | Marketing |
| Author: | Francis, H (Ms Heather Francis) |
| ID Code: | 20431 |
| Year Published: | 2000 |
| Deposited By: | Management |
| Deposited On: | 2000-08-01 |
| Last Modified: | 2001-05-03 |
| Downloads: | 0 |
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