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Place of origin branding: Towards reconciling the requirements and purposes of destination marketing and export marketing

Citation

Francis, H and Walker, RH, Place of origin branding: Towards reconciling the requirements and purposes of destination marketing and export marketing, ANZMAC2000 Conference Proceedings, 28/11/00-1/12/00, Gold Coast, pp. 653-657. ISBN 0 86857 978 5 (2000) [Refereed Conference Paper]

Item Details

Item Type:Refereed Conference Paper
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing not elsewhere classified
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
Author:Francis, H (Ms Heather Francis)
ID Code:20431
Year Published:2000
Deposited By:Management
Deposited On:2000-08-01
Last Modified:2001-05-03
Downloads:0

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