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Taking stock of place of origin branding: Towards reconciling the requirements and purposes of destination marketing and export marketing

Citation

Francis, H and Walker, RH, Taking stock of place of origin branding: Towards reconciling the requirements and purposes of destination marketing and export marketing, Tourism and Hospitality Management, 8-11 July 2000, Montreal, pp. 39-49. (2000) [Refereed Conference Paper]

Item Details

Item Type:Refereed Conference Paper
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing not elsewhere classified
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
Author:Francis, H (Ms Heather Francis)
Author:Walker, RH (Professor Rhett Walker)
ID Code:20414
Year Published:2000
Deposited By:Management
Deposited On:2000-08-01
Last Modified:2001-05-03
Downloads:0

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