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Taking stock of place of origin branding: Towards reconciling the requirements and purposes of destination marketing and export marketing

conference contribution
posted on 2023-05-23, 02:44 authored by Francis, H, Walker, RH
No description available

History

Publication title

Tourism and Hospitality Management

Volume

21 (23)

Editors

Robert H Desmarteau

Pagination

39-49

Department/School

TSBE

Publisher

Universite du Quebec a Montreal

Place of publication

Montreal

Event title

ASAC-IFSAM 2000

Event Venue

Montreal

Date of Event (Start Date)

2000-07-08

Date of Event (End Date)

2000-07-11

Repository Status

  • Restricted

Socio-economic Objectives

Marketing

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    University Of Tasmania

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