Technology-Enabled Service Delivery: Reconciling Managerial and Customer Perspectives

Walker, RH and Craig-Lees, M, Technology-Enabled Service Delivery: Reconciling Managerial and Customer Perspectives, Proceedings of The Ninth World Marketing Congress, 23 - 26 June, 1999, Malta, pp. 141-146. ISBN 0-939783-02-9 (1999) [Refereed Conference Paper]

Item Type:	Refereed Conference Paper
Research Division:	Commerce, Management, Tourism and Services
Research Group:	Marketing
Research Field:	Marketing not elsewhere classified
Objective Division:	Economic Framework
Objective Group:	Management and Productivity
Objective Field:	Marketing
Creator:	Walker, RH (Professor Rhett Walker)
ID Code:	17567
Year Published:	1999
Deposited By:	Management
Deposited On:	1999-08-01
Last Modified:	2000-05-08
Downloads:	0

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