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Technology-Enabled Service Delivery: Reconciling Managerial and Customer Perspectives

Citation

Walker, RH and Craig-Lees, M, Technology-Enabled Service Delivery: Reconciling Managerial and Customer Perspectives, Proceedings of The Ninth World Marketing Congress, 23 - 26 June, 1999, Malta, pp. 141-146. ISBN 0-939783-02-9 (1999) [Refereed Conference Paper]

Item Details

Item Type:Refereed Conference Paper
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing not elsewhere classified
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
Author:Walker, RH (Professor Rhett Walker)
ID Code:17567
Year Published:1999
Deposited By:Management
Deposited On:1999-08-01
Last Modified:2000-05-08
Downloads:0

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