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Green Marketing of Green Places: The Tasmania Experience


Hanson, DJ and Walker, RH and Steen, JT, Green Marketing of Green Places: The Tasmania Experience, Greener Marketing. A Global Perspective on Greening Marketing Practice, Greenleaf Publishing Limited, Charter, M. & Polonsky, M.J. (ed), Sheffield, pp. 327 - 337. ISBN 1874719144 (1999) [Research Book Chapter]

Item Details

Item Type:Research Book Chapter
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing not elsewhere classified
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Marketing
UTAS Author:Hanson, DJ (Dr Dallas Hanson)
UTAS Author:Walker, RH (Professor Rhett Walker)
UTAS Author:Steen, JT (Dr John Steen)
ID Code:17412
Year Published:1999
Deposited By:Management
Deposited On:1999-08-01
Last Modified:2000-08-14

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