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Green Marketing of Green Places: The Tasmania Experience
Citation
Hanson, DJ and Walker, RH and Steen, JT, Green Marketing of Green Places: The Tasmania Experience, Greener Marketing. A Global Perspective on Greening Marketing Practice, Greenleaf Publishing Limited, Charter, M. & Polonsky, M.J. (ed), Sheffield, pp. 327 - 337. ISBN 1874719144 (1999) [Research Book Chapter]
Item Details
| Item Type: | Research Book Chapter |
|---|---|
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing not elsewhere classified |
| Objective Division: | Economic Framework |
| Objective Group: | Management and productivity |
| Objective Field: | Marketing |
| UTAS Author: | Hanson, DJ (Dr Dallas Hanson) |
| UTAS Author: | Walker, RH (Professor Rhett Walker) |
| UTAS Author: | Steen, JT (Dr John Steen) |
| ID Code: | 17412 |
| Year Published: | 1999 |
| Deposited By: | Management |
| Deposited On: | 1999-08-01 |
| Last Modified: | 2000-08-14 |
| Downloads: | 0 |
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