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Integrating Technology & Customer Service: Reconciling Managerial and Customer Needs to Mutual Satisfaction

Citation

Walker, RH and Craig-Lees, M, Integrating Technology & Customer Service: Reconciling Managerial and Customer Needs to Mutual Satisfaction, Proceedings of the International Services Marketing Conference '99., 5 - 7 April 1999, Brisbane, pp. 31-33. ISBN 1-864991-14-3 (1999) [Conference Extract]

Item Details

Item Type:Conference Extract
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing not elsewhere classified
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
Author:Walker, RH (Professor Rhett Walker)
ID Code:17407
Year Published:1999
Deposited By:Management
Deposited On:1999-08-01
Last Modified:2000-02-01
Downloads:0

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