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SME resilience - process, pathways, and market shaping


Shar, S and Rajaguru, R and Laud, G, SME resilience - process, pathways, and market shaping, Proceedings of the 2022 Center for Business & Industrial Marketing (CBIN) International Conference, 21-23 June 2022, Online (2022) [Conference Extract]

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Item Details

Item Type:Conference Extract
Keywords:market shaping, SME resilience, resource integration, resource based view
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Industrial marketing
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Marketing
UTAS Author:Rajaguru, R (Dr Rajesh Rajaguru)
UTAS Author:Laud, G (Dr Gauri Laud)
ID Code:155305
Year Published:2022
Deposited By:Marketing
Deposited On:2023-02-10
Last Modified:2023-02-10

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