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SME resilience - process, pathways, and market shaping
Citation
Shar, S and Rajaguru, R and Laud, G, SME resilience - process, pathways, and market shaping, Proceedings of the 2022 Center for Business & Industrial Marketing (CBIN) International Conference, 21-23 June 2022, Online (2022) [Conference Extract]
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Item Details
| Item Type: | Conference Extract |
|---|---|
| Keywords: | market shaping, SME resilience, resource integration, resource based view |
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Industrial marketing |
| Objective Division: | Economic Framework |
| Objective Group: | Management and productivity |
| Objective Field: | Marketing |
| UTAS Author: | Rajaguru, R (Dr Rajesh Rajaguru) |
| UTAS Author: | Laud, G (Dr Gauri Laud) |
| ID Code: | 155305 |
| Year Published: | 2022 |
| Deposited By: | Marketing |
| Deposited On: | 2023-02-10 |
| Last Modified: | 2023-02-10 |
| Downloads: | 0 |
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