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Exploring the reputation management process in the embedded festival context

journal contribution
posted on 2023-05-21, 16:16 authored by Terese FiedlerTerese Fiedler, Mark WickhamMark Wickham, Linda FrenchLinda French
This article investigates the reputation management process in the embedded festival context. Embedded festivals (i.e., “home-grown,” “grassroots,” or “community” festivals) are distinct from other festival in that they: (a) are held in regional locations (b) coopt the regional location’s infrastructure, (c) are community led, and (d) are volunteer driven. This research was conducted using a qualitative, quasilongitudinal case study method focused on the reputation management process of the Cygnet Folk Festival. Primary and secondary data were collected via semistructured interviews with key stakeholder groups and from published materials in newspapers and periodicals. The results indicate the following factors as critical to the reputation process: local and volunteer-driven management structures; an authentic regional location; the generation of a sustainable “story”; the monitoring and responding to local environmental changes; the prioritization of interpersonal communications and influence with local stakeholders; maintaining the embedded festival’s authenticity; and maintaining ongoing information/feedback loops with all stakeholder groups.

History

Publication title

Event Management

Volume

27

Pagination

69-90

ISSN

1943-4308

Department/School

TSBE

Publisher

Cognizant Communication Corporation

Place of publication

United States

Repository Status

  • Restricted

Socio-economic Objectives

Tourism infrastructure development

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