This case study introduces and examines three key concepts: 1) apartment hotels; 2) Porter’s generic strategies; and 3) apartment hotel’s external and internal environments. This is done in the context of the fictional Mullaloo Wharf Apartment Hotel. The case study provides an in-depth understanding on the need to review an organisation’s strategic position following external disruptions, such as the COVID-19 pandemic. This case study overviews the operational aspects of apartment hotels and compares how they differ from running a traditional hotel. Furthermore, the case study sets the basis for the assessment of Mullaloo Wharf Apartment Hotel’s internal and external environments using PESTLE and SWOT analyses. Lastly, the case study illustrates how to develop strategic directions using Porter’s generic strategies as a framework.

Item Type:	Research Book Chapter
Keywords:	apartment hotel, porter's generic strategies, internal and external environments, PESTLE, SWOT, COVID-19, disruptions
Research Division:	Commerce, Management, Tourism and Services
Research Group:	Tourism
Research Field:	Impacts of tourism
Objective Division:	Commercial Services and Tourism
Objective Group:	Tourism services
Objective Field:	Socio-cultural issues in tourism
UTAS Author:	Vorobjovas-Pinta, O (Dr Oscar Vorobjovas-Pinta)
ID Code:	155223
Year Published:	In Press
Deposited By:	Sociology and Criminology
Deposited On:	2023-02-03
Last Modified:	2023-03-10
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